Pricing
WhatsApp API pricing
A simple model with no fine print: you pay per active number, not per message. No lock-in, no per-conversation fee, with welcome credit when you create an account, subject to the current campaign.
No per-message charges. No lock-in. Add balance, activate the numbers you need and pay only for them.
Start nowEverything included in the price
- Send and receive via REST API (text, media, buttons, lists, polls)
- Community-based chip warm-up
- Anti-ban layer (delays, automatic typing, non-standard sending)
- Real-time webhooks per event
- Management panel and status monitoring
- Optional AI per instance
- Groups, sales funnel and automation modules
- Support and documentation
In the first month of each number there's a provisioning fee plus the amount prorated for the remaining days of the month. You see the exact total in the calculator before confirming, with no surprises afterward.
Why pay per number and not per message
Meta's official API charges per conversation started. For anyone sending at volume, that cost grows with the operation and becomes hard to predict. The per-active-number model flips the logic: you know exactly what you'll pay each month, whether you send a hundred or a hundred thousand messages on that number.
That makes the cost predictable and growth healthy. Need more capacity? Add a number. A seasonal operation ended? Deactivate it and stop paying for it. No surprises on the invoice, no hidden per-message fee.
How much you save
An example to picture the difference. Imagine 5,000 conversations started in a month on a single number.
Meta's official API
Grows per conversation
- Charged per conversation started: the cost rises with volume
- Account and message template approval before you can begin
- Invoice hard to predict as the operation scales
ZapZap API
- Those 5,000 conversations (or far more) for the same price
- No Meta approval needed to start sending
- Predictable invoice: you know the total before confirming
Illustrative estimate. The exact cost of the official API varies by conversation category, country and Meta's current rates. ZapZap's price is fixed per active number, prepaid.
Frequently asked questions
How much does ZapZap's WhatsApp API cost?
R$15 per active number per month, prepaid. You add balance to your account and each active number consumes that monthly amount. There's no charge per message sent and no per-conversation fee.
Is there a per-message charge?
No. Unlike the official API, which charges per conversation started, here you pay per active number. Send as much volume as your operation can handle, without the cost growing per message.
How does the welcome credit (subject to the current campaign) work?
When you create your account you may receive a welcome credit, subject to the current campaign. The amount and conditions are shown at signup, and you use the balance like any other.
Is there a contract or cancellation fee?
No. The model is prepaid and lock-in free. You keep active the numbers you want, for as long as you want, and stop paying for a number the moment you deactivate it.
Do I have to pay for several numbers at once?
No. You pay only for active numbers. Start with one, validate your operation and scale by adding numbers as you need them.
Start now
Create your account, connect a number in minutes and test the API with warm-up and anti-ban. R$15 per active number/month, prepaid, no lock-in.