WhatsApp API comparison
ZapZap API vs 360dialog: official from Meta or managed instances?
These are two very different paths to the same goal. 360dialog is an official provider (BSP) that gives access to Meta's official WhatsApp Business API, usually charging a monthly fee plus Meta's own conversations, with no markup per message. ZapZap API works through managed instances (unofficial), with a fixed price per active number and no per-message fee. Below we compare the two fairly so you can decide based on your case, not on our marketing.
Side by side
ZapZap vs 360dialog
| Criterion | ZapZap | 360dialog |
|---|---|---|
| Type of access | Unofficial, through managed instances (QR code connection) | Official (BSP), WhatsApp Business API approved by Meta |
| Billing model | R$15 per active number/month, prepaid, no per-message fee | Usually a platform fee plus conversations charged by Meta |
| Official Meta badge | No verified badge | Yes, a verified number inside the official ecosystem |
| Activation process | Immediate, connect by scanning the QR code | Requires business verification and template approval |
| Growth tools | Family warm-up, AI per instance, Flow, Funnel, Marketer and group modules | Focused on access to the official API, tools are left to third-party integrations |
| Support and language | Support in Portuguese | Support mostly in English, European base |
Where ZapZap does better
- Fixed, predictable price: R$15 per active number per month, prepaid, with no per-message fee and no Meta conversation charge.
- No official verification process, approved templates or approval wait. You connect by scanning the QR code and start using it.
- Growth tools included: community warm-up (Family) to lower the risk of bans, AI per instance, Flow Builder, Funnel and Marketer.
- Native group modules (Doorman, Guardian and Secretary) that the official API does not cover in the same way.
- Support in Portuguese and a welcome credit when you create the account, subject to the current campaign.
Where 360dialog makes sense
- Access to Meta's official API with a verified badge, which brings regulatory predictability and a lower risk of bans when the official rules are followed.
- Transparent pass-through model: it usually charges a platform fee plus conversations straight from Meta, with no markup per message, which suits those who already master the cost per conversation.
- European infrastructure focused on compliance and data, suited to companies that need formal compliance and GDPR requirements.
- Ideal for high transactional volume (notifications, OTPs, confirmations) where the stability of the official channel is the priority.
Choose ZapZap if
Choose ZapZap API if you want to start fast, with a fixed, predictable cost per number, without going through official verification or per-conversation billing. It makes sense for sales, support, segmented sending and automations with AI and groups, especially for agencies and businesses that value support in Portuguese and growth tools already included.
Prefer 360dialog if
Choose 360dialog if Meta's official badge is non-negotiable for your case: high transactional volume, notifications and OTPs at scale, or formal compliance and data requirements in Europe. If your company already masters Meta's cost per conversation and needs the regulatory predictability of the official channel, the BSP model with no markup per message tends to be the most suitable option.
Frequently asked questions
What is the main difference between ZapZap API and 360dialog?
360dialog is an official provider (BSP) that gives access to Meta's official API, normally with a monthly fee plus conversations charged by Meta itself. ZapZap API is unofficial, through managed instances, with a fixed price of R$15 per active number per month and no per-message fee.
Does ZapZap have Meta's official badge like 360dialog?
No. ZapZap API does not carry the verified official badge. It connects by QR code, without going through Meta's verification and template approval process. If the official badge is essential for your case, 360dialog is the better fit.
Which is cheaper for message volume?
It depends on the profile. In 360dialog's official model you usually pay a monthly fee plus Meta's conversations, so cost grows with conversation volume. On ZapZap the amount is fixed per active number, with no per-message fee, which tends to be more predictable for those who send a lot of volume per number.
Do I need to get templates approved to use ZapZap?
No. Since ZapZap does not use the official API, there is no template approval or verification wait. That speeds up activation, but it means following sending best practices to lower the risk of a ban, since you are not on the official channel.
Does ZapZap lower the risk of an account ban?
ZapZap offers features such as community warm-up (Family), anti-ban and AI per instance that help lower the risk. No unofficial solution can guarantee an account will never be banned, so the focus is on lowering the risk with best practices.
Start now
Create your account, connect a number in minutes and test the API with warm-up and anti-ban. R$15 per active number/month, prepaid, no lock-in.