Gatekeeper
Creates a single public link for the network's WhatsApp groups and spreads people across them in sequence, opening the next group when the current one fills up. It suits communities and offer lists, not routing individual leads by region.
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Standardization and control for multi-unit networks
Standardized, controlled WhatsApp for your whole franchise network
Your brand sells the same everywhere, but each franchisee answers their own way. One unit takes 3 hours, another sends a 5 minute voice note, another disappears on weekends. The lead headquarters paid to generate cools down in the hands of whoever answers without a script. Here you provision a WhatsApp number for each unit, set the service standard through the AI and the Flow Builder, and gather the network's audience into WhatsApp groups with the Gatekeeper. The network speaks one language, and you see what each city is doing. Connect each unit's number, keep the same message across the network and track everything in one place. Create a free account and test with one unit.
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R$15per active number / month.Prepaid, with a welcome credit when you create the account, subject to the current campaign.
+36 million requests logged since launch+190 operations with registered instances
What holds you back today
Each franchisee answers differently and the brand experience changes from city to city, with no way for headquarters to enforce a minimum standard
A lead generated by a national campaign lands in a unit that does not answer on time or takes too long, and headquarters does not find out in time
There is no way to know which unit is converting and which is letting leads die, because each one uses the owner's personal WhatsApp
A network promotion has to be copied and pasted manually by dozens of franchisees, each sending it whenever they remember
A new franchisee starts without a service script and takes weeks to reach the network standard
A unit's number that closes or changes owner is left orphaned, with customer history stuck on someone's phone
How it works with ZapZap
- 1
Provision one number per unit
Each franchise gets its own WhatsApp instance inside the network dashboard. Everything sits in one account, and you pay R$15 per active number per month, with no fee per message sent.
- 2
Standardize service with the AI and the Flow
Define the brand's response script once with the per-instance AI and the Flow Builder. Every unit answers with the same tone, the same terms and the same information, even while the franchisee is asleep.
- 3
Gather the network's audience into groups with the Gatekeeper
For the national campaign that sends customers and prospects into WhatsApp groups (offers list, brand community), the Gatekeeper gives you one public link and spreads each person across the groups, opening the next one when the current one fills up. Routing an individual lead to the right unit by city or ZIP code stays in your CRM or system rules, which send through each unit's number via the API.
- 4
Send centralized campaigns and track results
Headquarters prepares the promotion once and the Marketer sends it to each unit's base at the set time. Webhooks return who replied and who converted, so you see each city's performance in your own system.
What to use
The features that matter here
The ZapZap modules that solve exactly the pain points of this scenario.
AI per instance
Puts the brand's service script on every unit number, answering with the same standard of tone and information while qualifying before handing off to the franchisee.
Marketer
Lets headquarters send centralized campaigns to each unit's base at once, without depending on each franchisee copying and pasting the promotion manually.
Flow Builder
Builds the network's standard qualification and scheduling flow so every unit follows the same conversation path, from the first hello to the handoff.
Ready-made messages to adapt
Examples to get started. Personalize them with the customer's name and your business details.
A national campaign sends the audience into WhatsApp groups through the Gatekeeper link, which opens the next group when the current one fills up, while an individual lead arriving through your system is answered by the AI on the unit's number, in the brand's standard
The monthly network promotion is prepared by headquarters and the Marketer sends it to each franchise's base at the same time, with webhooks returning the replies to the tracking dashboard
Frequently asked questions
How does billing work for a network with many units?
You pay R$15 per active number per month, prepaid. A network with 20 units keeps 20 numbers for R$300 a month, with no fee per message sent. For a unit that closes, you just deactivate the number and billing stops. When you start, you get a welcome credit when you create the account, subject to the current campaign.
Can I standardize service without taking away the franchisee's autonomy?
Yes. The per-instance AI and the Flow Builder define the brand's base script, the correct information and the tone of response, but the franchisee still takes over the conversation as it progresses. The standard guarantees the network's minimum, and the person steps in at the right moment to close.
How do leads from a national campaign reach the right unit?
The Gatekeeper does not route individual leads: it spreads people across WhatsApp groups with one public link, opening the next group when the current one fills up. To send each lead to the unit for its city or ZIP code, the rule lives in your CRM or system, which sends through the unit's number via the API, and the per-instance AI handles the first contact in the brand's standard.
Is it official WhatsApp from Meta?
No. ZapZap API works through unofficial WhatsApp instances, which removes the need for Meta template approval and gives full freedom over messages and volume. The network also has community warm-up and an anti-ban layer to preserve the health of each number.
Can headquarters see what each unit is doing?
Yes. Webhooks deliver each number's events, who replied and who converted, straight to the network's system or spreadsheet. This makes it visible which city is making use of its leads and which is letting them cool, something impossible when each franchisee uses a personal phone.
Start now
Create your account, connect a number in minutes and test the API with warm-up and anti-ban. R$15 per active number/month, prepaid, no lock-in.