Replies at once
Replies as soon as the message arrives, without leaving the customer waiting.
AI-powered service
Automated customer service with AI on WhatsApp, with human handoff
A customer who waits for an answer buys from your competitor. Your AI agent replies instantly, understands what the customer wants, qualifies the interest and brings in a human when needed, with context, audio and image. Set it up per instance.
More than a menu of options
The decision-tree bot, the one that only understands menu numbers, has worn customers out. It forces people to fit into what the system expects and freezes when the question strays from the script. An AI chatbot does the opposite: it understands natural language, reads the intent and replies as if it were someone on the team.
In practice, that means fewer customers lost at first contact and more qualified leads reaching the team. The AI handles the repetitive, the common questions and the triage, and frees the human for what really needs attention. And since it runs per instance, you decide where it operates.
What it does
An agent that keeps leads warm
The four things a well-configured AI chatbot handles on your WhatsApp.
Qualifies the lead
Asks the right questions, reads the intent and separates who's ready from who isn't yet.
Understands context
Keeps the thread of the conversation, handles audio and image and replies naturally.
Escalates to a human
When the case calls for it, hands the conversation to the agent with the history already in hand.
The AI runs on top of the product, so everything it sends inherits the platform's humanization and safety layer, with automatic typing and a natural rhythm. The service feels like a person, not a robot.
How to build automated customer service with AI in 4 steps
The path is the same whether you code or not: connect the number, receive the messages, turn on the agent and define when a human takes over.
1. Connect the number
Create the instance and scan the QR code (the instance-connect endpoint). The instance is the number that will answer.
2. Receive messages by webhook
Register your system's or flow's URL on the webhook endpoint and turn on the messages event. Each incoming message arrives as an event.
3. Turn on the instance's AI agent
Create the agent in the panel or through the agent-edit endpoint. Write the instructions like a briefing for a new team member: what you sell, what it can promise and what it should ask. To reply from your own system, use the send-text endpoint.
4. Define the handoff to a human
Decide when the agent stops and calls the team, such as a request to talk to a person, a complaint or a topic outside the script. The agent takes over the conversation with the history in hand.
Per-instance AI or an n8n flow: which to choose
Per-instance AI: the agent is tied to the number, understands the conversation and replies on its own. It is the shortest path to answer and qualify, and needs no coding.
An n8n flow: you draw each step and decide where the AI comes in, what it looks up (CRM, calendar, spreadsheet) and where the result goes. It gives more control and requires building the flow.
The two can coexist, each on a different number. Start with the instance AI and move to n8n when you need a rule only your own system knows.
What the AI does not do
- It does not replace a person in delicate cases: complaints, price negotiation, health or legal matters call for a human.
- It only works with what is in the instructions you wrote. Say in the briefing what it should do when it does not know the answer, instead of letting it improvise.
- Tone and language follow the instructions: define how it introduces itself, how it speaks and which language it answers in.
- It does not guarantee a sale or a result. It organizes the first contact and the triage.
- It is not for messaging people who never asked to be contacted.
What it costs
The number costs R$15 per month while active, prepaid. AI usage is deducted from your balance according to consumption, on top of the number's price. You can test it with the free account and the welcome credit when you verify your phone (one per phone, subject to the current campaign).
Frequently asked questions
What is an AI WhatsApp chatbot?
It's an automated agent that chats over WhatsApp using artificial intelligence. Unlike a fixed menu of options, it understands what the person writes, replies naturally, qualifies the interest and knows when to hand off to a human.
Do I need to know how to code to build it?
Not necessarily. At ZapZap you configure the AI's behavior per instance from the panel and can build flows in the visual Flow Builder, with no code. For advanced cases, the API is available.
Does the AI reply with audio and image?
Yes. Beyond text, AI-powered service handles audio and image, which is essential on WhatsApp, where people send voice messages and photos all the time.
Does the bot get in the way when the customer prefers a human?
It shouldn't. A good chatbot recognizes when to escalate and hands the conversation to the agent with all the context. The AI handles the repetitive and the first contact; the human steps in where they add the most.
Can I use the AI on only some numbers?
Yes. The AI is enabled per instance. You choose which numbers have automated service and which stay manual, adjusting to the operation. You can turn the AI on for a single number and test it with the welcome credit from the current campaign (one per phone).
How do I build automated customer service with AI on WhatsApp?
In four steps: connect the number, receive messages by webhook, turn on the instance's AI agent with clear instructions and define when the conversation goes to a human. You can do it in the panel, with no code, or through the API.
Can I use AI customer service together with n8n?
Yes. The webhook delivers each message to n8n, where you can look up a CRM, trigger an AI agent inside n8n and reply through the send-text endpoint or the n8n-nodes-zapzap node. The instance AI and the n8n flow can run on different numbers.
How much does it cost to have the AI answering?
R$15 per active number per month, prepaid, plus AI usage, which is deducted from your balance. You start with the free account and the welcome credit, subject to the current campaign.
Put the AI to work answering for you
Turn on AI-powered service per instance, qualify leads automatically and escalate to a human when needed. R$15 per active number/month, with welcome credit when you create an account, subject to the current campaign.