Instances per location
One number per store, all in the same account, with a fixed R$15 per active number per month. Open a location and you add a number. Close it and you deactivate it, and that number's billing stops.
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For company-owned chains, branches and multi-location businesses
WhatsApp for multi-location businesses: one number per store, one account for everything
Every store, branch or clinic has its own WhatsApp, and headquarters sees none of them. One location answers in minutes, another the next day, and the customer does not know who they are talking to. Keep one number per location in one account, with AI and flows in the brand's standard, limited access for whoever answers at each site and a fixed cost of R$15 per active number per month. For franchise networks, see the franchise page too. Create the account and connect the first location.
Updated on
R$15per active number / month.Prepaid, with a welcome credit when you create the account, subject to the current campaign.
+36 million requests logged since launch+190 operations with registered instances
What holds you back today
Each location uses someone's personal WhatsApp, and headquarters does not know what is promised to the customer
The service standard changes from store to store, and the customer judges the whole chain by the worst location
A manager who leaves takes the number and the relationship history on their phone
A chain-wide campaign depends on each location copying and pasting, and half never send it
No central view of which numbers are connected, which dropped and which sit idle
Paying per user or per message makes the bill unpredictable when the chain opens the next location
How it works with ZapZap
- 1
One number per location in the same account
Each site gets its own instance, named after the location and isolated from the rest. Headquarters sees the status of all of them in one dashboard and adds the next location when it opens.
- 2
The same standard in every location
Build the per-instance AI and the Flow Builder once and copy the structure to each location, changing only address, hours and the person in charge. The customer gets the same service in any store.
- 3
Limited access for whoever answers
Give each manager or attendant collaborator access to their own location's instance, without the account password and without access to the other locations.
- 4
Central campaign, sending by location
Headquarters schedules the campaign in the Marketer and each location sends to its own base, with delays and batches. Webhooks return the replies to the chain's system.
What to use
The features that matter here
The ZapZap modules that solve exactly the pain points of this scenario.
Per-instance AI + Flow Builder
Answers questions about hours, address and services in the brand's tone and passes to the team only what needs a person. The flow is copied across locations.
Collaborators per instance
Each location's team works in its own instance, with limited permissions, without access to headquarters' account or the other stores.
Marketer + Webhooks
A chain campaign scheduled in batches, with intervals between messages, and each location's replies arriving at headquarters' CRM or spreadsheet.
Ready-made messages to adapt
Examples to get started. Personalize them with the customer's name and your business details.
Hello! You reached the [Neighborhood] location of [Brand]. We are open Monday to Saturday, 9am to 7pm, at [address]. Would you like me to book a time for you?
Hi, [name]! This month's promotion is on at the [Neighborhood] location of [Brand]. Reply to this number to find out whether your product is included.
[name], your order at the [Neighborhood] location is ready for pickup. Come by before 7pm. If you need help, just reply.
Each location handles customers' personal data: standardize the chain's privacy policy, record consent for outbound contact and define who answers for the database. ZapZap is an unofficial solution and WhatsApp can limit or block numbers, so keep a routine for replacement and warm-up.
Frequently asked questions
How is this different from the franchise page?
This page is for companies with their own locations that control everything in one account. The franchise page focuses on a network of franchisees with standardization run by headquarters. The technical base is the same: one number per location and R$15 per active number per month.
How much does a chain with 12 stores cost?
R$15 per active number per month, so 12 locations are R$180 a month, prepaid and with no per-message fee. Each instance has a one-time activation fee (currently R$3 per number, which you confirm first with GET /instances/cost).
Does each location need a new SIM?
Ideally one dedicated number per location, which also protects the relationship history when a manager leaves. A new number needs warm-up before it gets volume. If the store already has a business number, it can be connected, knowing the risk of any unofficial solution.
Does a location's team see the other locations?
No. Collaborator access applies to one specific instance, with limited permissions, and the collaborator does not see the balance, the billing or the owner's other instances.
Is it Meta's official WhatsApp?
No. It is an unofficial API: the number connects by QR code, with no template approval, and WhatsApp can limit or block numbers even with good practices. If your chain requires the official channel, see the official API page.
Can I start with one location and grow?
Yes. The price is per active number, with no minimum plan and no lock-in. Start with one location, validate the flow and add the others.
Start now
Create your account, connect a number in minutes and test the API with warm-up and anti-ban. R$15 per active number/month, prepaid, no lock-in.