Porteiro (lead distributor)
Distributes portal leads among agents in automatic rotation by portfolio or neighborhood. The fight over who replies first ends and no lead is ever orphaned.
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For real estate agencies and agents
WhatsApp API for Real Estate Agencies
A portal lead goes cold in minutes and lands on a WhatsApp number nobody monitors. Meanwhile, agents fight over who replies first and the viewing never gets confirmed.
R$15per active number / month.Prepaid, with a welcome credit when you create the account, subject to the current campaign.
+74 thousand events per day+60 operations active operations in the Family
What holds you back today
A lead from Zap Imóveis, VivaReal or OLX (Brazilian property portals) lands on a single WhatsApp and disappears before any agent replies
Five agents reply to the same prospect at the same time, or none does because each thinks the other has it
A prospect asks for photos and video of the property and the agent takes hours to find the material on the computer
A viewing booked by message with no reminder: the client forgets and the agent wastes the morning driving to the property for nothing
Follow-up with people who visited and did not close never happens, the lead goes cold and buys from a competitor
The agency's number goes down for sending property links to dozens of new contacts at once
How it works with ZapZap
- 1
Lead arrives from the portal or website
The portal or website form webhook hits ZapZap API. The Porteiro (lead distributor) identifies the neighborhood or price range and assigns the lead to the on-duty agent for that portfolio, in fair rotation, with no two agents on the same contact.
- 2
First contact in seconds
The Flow Builder sends the opening message with the property summary and asks right away if the person wants to book a viewing. The per-instance AI qualifies: whether it is to live in or invest, move-in timeline, whether financing is needed.
- 3
Sending photos, video and location
Once the prospect confirms their profile, the agent sends the photo album, the property video and the location from their own number, all through the API with the anti-block delays and automatic typing indicator so it does not look like a bulk send.
- 4
Book the viewing and follow up
The viewing is set in the chat and the Marketer schedules the reminder the day before and on the day. Anyone who visited and did not close goes into a follow-up sequence: similar new properties, price adjustments, changes in terms.
What to use
The features that matter here
The ZapZap modules that solve exactly the pain points of this scenario.
Per-instance AI
Qualifies the prospect before handing over to the agent: to live in or invest, timeline, approved financing. The agent receives only people who are ready to visit.
Flow Builder
Builds the chatbot that answers the lead in seconds, sends the property summary and offers viewing times with no code and no agent online 24/7.
Marketer
Schedules viewing reminders and the follow-up sequence for those who did not close, with spaced-out sending so the agency's number does not get burned.
Ready-made messages to adapt
Examples to get started. Personalize them with the customer's name and your business details.
Hi, Marina! This is Camila from Prime Imóveis. I saw you were interested in the 2-bedroom apartment in Jardim Europa, R$ 420 thousand. It is still available. Are you looking to live in it or to invest? I will send you the photos and the location right away.
Just confirming your viewing of the townhouse on Rua das Acácias tomorrow, Thursday, at 3 PM. Agent Rafael will meet you at the entrance. Can you confirm? If you need to change the time, just let me know here.
Hi, Paulo! It has been two weeks since you visited the apartment in Vila Nova. A similar unit came up in the same building, on a higher floor and R$ 15 thousand cheaper. Want me to send you the video and the floor plan?
Lead distribution and WhatsApp follow-up must respect LGPD (Brazil's data protection law): the agent needs a legal basis to contact someone who filled out a portal form, and the prospect can ask to be removed at any time. Set up the opt-out in the Flow Builder and record the lead's source (portal, website, referral) in the CRM.
Frequently asked questions
How does lead distribution from the portals among agents work?
You connect the webhook from Zap Imóveis, VivaReal, OLX or your own website to ZapZap API. Each lead that arrives is sent by the Porteiro to an agent in rotation, by portfolio or by neighborhood. Only one agent receives each contact, so the fight over who replies first disappears and no lead is left without an owner.
Can I send photos, videos and the property location through the API?
Yes. The API sends image albums, videos, the floor plan PDF and the property location through the agent's own WhatsApp. The anti-block applies delays and an automatic typing indicator so the sending does not look like mass messaging, lowering the risk of the number dropping.
Do I need a Meta account or the WhatsApp Business API to use it?
No. ZapZap API uses managed instances of unofficial WhatsApp. You connect the number the agency already uses by scanning a QR code, with no Meta approval, no per-conversation charge and no waiting for template approval.
Do I risk getting my number blocked by sending properties to my base?
No tool eliminates the risk, but ZapZap lowers it significantly. The community chip warm-up module prepares the number, and the anti-block does non-standard sending with delays and an automatic typing indicator. For high volume, the ideal is to spread the sending across several numbers of the same agency.
How much does it cost for an agency with several agents?
R$15 per active number per month, prepaid, with no per-message charge. If you have five agents with five numbers, that is five instances. You start with a welcome credit when you create the account, subject to the current campaign. Test lead distribution and viewing booking before scaling up.
Start now
Create your account, connect a number in minutes and test the API with warm-up and anti-ban. R$15 per active number/month, prepaid, no lock-in.