Lead capture and qualification module
WhatsApp sales funnel with a lead-capture quiz
What it is
Sales Funnel is the ZapZap API module that turns a public link into a sales-capture machine. Instead of dropping the person straight into WhatsApp and hoping they reply, you build a capture quiz: a sequence of screens with questions that the person moves through one by one until reaching the sign-up step. Each answer helps qualify the lead before the first contact, and sign-up only happens with explicit consent, which keeps your base aligned with people who really showed intent. At the end, the lead enters with a tag that triggers the right onboarding for their profile. This is a SALES funnel, not a warm-up base: whoever reaches the end of the quiz is someone who raised their hand, answered and asked to be contacted.
Without this module, capture becomes a black hole. You pay for traffic to send everyone to the same number, receive a flood of messages with no context and waste time qualifying lead by lead by hand, without knowing who wants to buy and who just came in out of curiosity. There is no structured consent, no tag-based segmentation and no way to test which approach converts best. The result is cold conversations, an overloaded agent and ad budget draining away. The capture quiz fixes this right at the entrance: it filters, qualifies, collects consent and organizes the lead by tag before they consume anyone on the team's time. Since the whole operation runs on ZapZap API, each active number costs R$15 per month on the prepaid model, with no hidden platform fee.
How it works
- 1
Build the quiz screens
You create the questions in sequential screens, one step after another. Each screen presents a question and the person moves forward as they answer. This is where you define the qualification script: what to ask, in what order and what the person needs to say before reaching sign-up.
- 2
Publish the capture link
The funnel becomes a public link you distribute wherever you want: ad, bio, story, group or page. Anyone who clicks lands directly on the first quiz screen, without installing anything and without waiting for you to start the conversation. The link is the single entry door of the funnel.
- 3
The person answers and signs up with consent
After going through the screens and answering the questions, the person reaches the final step and signs up. Lead capture happens with explicit consent, meaning they agree to be contacted. This keeps the base clean and made up only of people who actually showed purchase intent.
- 4
The lead enters with tag-based onboarding
At sign-up, the lead receives a tag that classifies them and triggers the onboarding that matches their profile. Instead of everyone landing in the same generic flow, each lead enters already segmented, ready to receive the right approach and be worked as a sales opportunity.
- 5
Run an A/B test to raise conversion
The module lets you test funnel variations in an A/B test. You compare different versions of the screens and the quiz to find out which sequence captures and qualifies best. That way you optimize the link's conversion rate based on real data, not guesswork.
Where to use it
Paid traffic for clinics and aesthetics: the ad leads to the quiz link, which qualifies the lead's interest and signs them up with consent before the front desk spends time answering the merely curious.
Lead capture for lawyers: sequential screens filter the type of case and the urgency, and the lead enters with a tag per practice area to receive the right onboarding.
High-ticket info product launch: the quiz separates people with a buying profile from people who just want content, handing the team only the leads who reached the end and asked for contact.
High-end real estate: the funnel asks for investment range and region of interest, captures the lead with consent and segments by tag so the agent approaches already knowing what the person is looking for.
Frequently asked questions
Does the capture quiz work to warm up my contact base?
No. This is a sales funnel, not a warm-up base. It was built to capture people who showed real purchase intent, answered the questions and asked to be contacted. The focus is bringing in qualified leads, not piling up numbers for mass sending.
How does consent work in lead capture?
Sign-up happens at the end of the quiz screens and the lead is captured with explicit consent. The person goes through the questions and agrees to be contacted before entering your base, which keeps the operation aligned and the base made up only of people who want to talk to you.
What is tag-based onboarding?
At sign-up, the lead receives a tag that classifies their profile. That tag triggers the matching onboarding, so each lead enters already segmented instead of falling into a generic flow. This lets you approach each person with the right message from the first contact.
Can I test which funnel version converts more?
Yes. The module has A/B testing, so you can compare variations of the screens and the quiz to find out which sequence captures and qualifies best. This way you optimize the public link's conversion rate based on real results.
How much does Sales Funnel cost?
The module runs on ZapZap API, an unofficial WhatsApp API billed per active number. Each number costs R$15 per month on the prepaid model, with no separate platform fee. You provision the number, add balance and use the capture funnel together with the other features.
Start now
Create your account, connect a number in minutes and test the API with warm-up and anti-ban. R$15 per active number/month, prepaid, no lock-in.