Batch campaign module
Marketer: scheduled batch WhatsApp sending with humanized delays
What it is
Marketer is the ZapZap API module for scheduled, programmed batch campaigns on WhatsApp. It takes a list of contacts and spreads the messages out over time, respecting humanized delays between each send instead of dumping everything at once. That cadence outside the mass-sending pattern is what lowers the risk of a ban, because the behavior gets closer to manual sending and not to an automatic burst. It is the right tool for when you need to reach many people at once while lowering the risk of WhatsApp reading the volume as spam. ZapZap API is an unofficial WhatsApp API, billed at R$15 per active number per month on a prepaid model, and Marketer operates on the numbers you have already provisioned on the platform.
Without this module, sending to a list becomes an operational and risk problem. Either you send by hand, contact by contact, which does not scale and eats hours of repetitive work, or you fire everything at once in a burst, which triggers mass-behavior signals and puts the number at risk. There is no reliable middle ground doing it by hand: you lose control of the interval between messages, cannot schedule for the best time and end up choosing between reach and account safety. Marketer solves this by concentrating scheduling, queueing and message spacing in a single flow, making batch sending predictable instead of an all-or-nothing event.
How it works
- 1
Build the recipient list
You gather the contacts who will receive the campaign into a single list. That list is the basis of the batch send: each number on it enters the queue to receive the scheduled message, whether it is a notice, a promotion or a follow-up.
- 2
Write the campaign message
Define the content that will be sent to the list. It is the same base message distributed to all recipients, designed for the campaign's goal, such as an announcement, an offer or picking a conversation back up with someone who is already a contact.
- 3
Schedule the send
Instead of sending right away, you schedule when the campaign should start running. Scheduled sending lets you prepare everything in advance and choose the moment it goes out, separating campaign setup from the actual execution of the send.
- 4
Let humanized delays space the messages out
The module does not release the messages all together. It applies humanized delays between each send, spreading the list over time. That spacing is the heart of non-mass-pattern sending and it works in favor of the number's health, bringing the pace closer to manual sending.
- 5
Watch the campaign run in batch
With the campaign running, messages go out in a queue, one after another within the set interval, until the whole list is covered. Scheduled sending takes its course on its own, without requiring you to send contact by contact by hand.
Where to use it
Notices and announcements to a whole contact list at once, such as a schedule change, news or an important update, spread out with spacing instead of a burst.
Promotions and offers sent in batch to the base, with sending scheduled to start at the planned campaign time.
Scheduled follow-ups for people already on your list, picking conversations back up or reminding of a pending action without relying on one-by-one manual sending.
High-volume campaigns that need to reach many people at once, using humanized delays and non-mass-pattern sending to lower the risk of the number being banned.
Frequently asked questions
What is the Marketer module?
It is the ZapZap API module for scheduled, programmed batch campaigns. It sends a message to a list of contacts spreading the sends over time, with humanized delays between each message, instead of firing everything at once.
How do humanized delays help lower the risk of a ban?
By spacing messages out instead of dumping them in a burst, the sending pattern stops looking like a mass blast and gets closer to manual sending. That behavior outside the mass pattern is what lowers the risk of WhatsApp reading the volume as spam.
What kind of message is Marketer for?
For notices, promotions and follow-ups sent to a contact list. It fits when you need to talk to many people at once, such as announcements, offers and picking conversations back up with people already in your base.
Can sending be scheduled for another time?
Yes. Marketer works with scheduled sending, so you build the campaign in advance and schedule when it should start running, separating preparation from the actual execution of the send.
How much does Marketer cost?
Marketer is a module that runs on the numbers you already have on ZapZap API, an unofficial WhatsApp API billed at R$15 per active number per month, on a prepaid model.
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