Community chip warm-up (Family)
A launch has a fixed date and a cold chip can't handle mass sending. Family gets your numbers talking to each other ahead of time so they arrive with a track record at cart opening.
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For info product creators
WhatsApp API for Info Products and Launches
You spent weeks on the campaign and the number drops right as the cart opens, when your whole list is waiting for the link. The bottleneck in your launch was never the copy, it's the WhatsApp infrastructure that has to hold the peak.
R$15per active number / month.Prepaid, with a welcome credit when you create the account, subject to the current campaign.
+74 thousand events per day+60 operations active operations in the Family
What holds you back today
A new number bought the day before the launch, mass sending on Monday, and the chip dies before the cart opens on Thursday, with no conversation history to sustain the volume.
Cart opening sends the link to a list of thousands in the same 2-hour window and WhatsApp reads that identical spike as spam.
The launch warm-up group with hundreds of leads turning into chaos: competitor links, spam, mass exits and nobody to moderate during the live.
Student support jammed: member area access questions, boletos (bank slips), card changes and refunds all landing on your personal WhatsApp at once.
Several numbers to spread the sending, but each on a different phone, with no central control over who already got the link and who is still missing.
The ad lead arrives cold, asks the price and vanishes, because nobody answered in the first minutes while you were asleep.
How it works with ZapZap
- 1
Warm up the chips before the campaign
Weeks before opening, the launch numbers join a community (Family) exchanging real conversation with each other. They reach the date with human history behind them, which lowers the risk of a drop on the first heavy send.
- 2
Warm up the list with Flow Builder
A capture quiz (Funnel) qualifies the lead before signup and the visual chatbot runs the pre-launch sequence: confirms attendance at the live, delivers the material and tags who is hot, with no code from you.
- 3
Send at cart opening
Marketer schedules the link send with variable delays, automatic typing indicator and a non-standard pace across the pool's numbers, spreading the peak instead of sending thousands of identical messages in the same window.
- 4
Absorb student support with AI
After the sale, the per-instance AI answers access, boleto and card change questions instantly, qualifies refunds and hands off to a human only what truly needs one, even with hundreds of students arriving at once.
What to use
The features that matter here
The ZapZap modules that solve exactly the pain points of this scenario.
Anti-block (typing indicator + delays + non-standard sending)
Cart opening concentrates thousands of sends in a short window. Automatic typing indicator, variable delays and an irregular pace break the robot pattern and reduce the risk during the peak.
Marketer (scheduled sending)
Schedules the cart link to go out at the exact minute of opening, spread across several numbers in the pool, without you copying and pasting on eight phones during the live.
Per-instance AI (support and qualification)
Info product post-sale creates a flood of student support. The AI resolves access, billing and content questions instantly and escalates only what's human, freeing you up during and after the launch.
Ready-made messages to adapt
Examples to get started. Personalize them with the customer's name and your business details.
Cart opening: [Name], the [Class X] cart just opened and the spots with the fast action bonus run until midnight. Your exclusive link is here: [link]. If you have any questions before you commit, just message me here.
Pre-live warm-up: Hey, all set for tomorrow? The class that opens the [Method X] is at 8 p.m. and whoever stays until the end gets the extra material. Save the room link here: [link]. I'll remind you 1 hour before.
Student support: Hi [Name], I saw you just joined [Class X]. Your member area access is already unlocked at the email you used to buy. If you can't find it, send me the email you used and I'll resend the login right now.
Mass sending and lead capture require a contact base with opt-in. The LGPD (Brazil's data protection law) treats lead and student data as personal data: use only lists of people who consented to be contacted, offer an easy exit and don't share the base across products without new authorization.
Frequently asked questions
Can I send the cart link to my entire list at once without the number dropping?
No honest tool promises it won't drop. What ZapZap does is reduce the risk: chips arrive warmed up through Family, and Marketer spreads the sending across several numbers in the pool with variable delays and automatic typing indicator, instead of sending thousands of identical messages in the same window. The bigger the list, the more numbers you spin up for the peak and then shut down.
How long before the launch should I start warming up the chips?
The earlier the better. The practical rule is to start community warm-up at least two to three weeks before the cart opens, so the numbers arrive at the date with real conversation history. A number bought the day before and used straight for mass sending is the highest-risk scenario.
Is it official from Meta? Will I have problems with my business account?
It is not Meta's official API. ZapZap works with unofficial WhatsApp through managed instances, which gives you sending freedom and volume that the official one limits, at the cost of you following good warm-up and pacing practices. That is why the anti-block and Family modules exist: to reduce the risk when you operate outside the official channel.
Do I pay per message sent during the launch?
No. It is R$15 per active number per month, prepaid, with no per-message charge. You can spin up ten numbers to sustain a launch peak and shut them down afterward, paying only for the active ones. For a send of tens of thousands of messages, that is what separates a predictable fixed cost from a volume-based bill.
Can the AI handle student support after the cart closes?
Yes. Each instance has its own AI trained on your context that answers questions about member area access, boletos, card changes and content instantly. It qualifies refund requests and forwards to a human only what truly requires one. Even with hundreds of students joining together, the first response never goes unanswered.
Start now
Create your account, connect a number in minutes and test the API with warm-up and anti-ban. R$15 per active number/month, prepaid, no lock-in.